OptinMonster vs SumoMe plugin comparison (2018)


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Two of the best plugins for email marketing and having regular visitors are OptinMonster and SumeMe. SumoMe is an ideal tool for the users looking for an all-in-one plugin for improving traffic, adding new subscribers, etc. OptinMonster is a great plugin for creating Opt-ins of various types.

The two plugins are great for users who don’t want to waste time in customization. They provide predefined templates which you can use right away on your website. In case you’re finding it confusing to choose between OptinMonster and SumoMe, go through the below paragraphs where we have explained the similarities and differences between the 2 most popular plugins.

OptinMonster vs SumoMe : Which is the best plugin?

optinmonster vs SumoMe pluginsA/B Testing

Like OptinMonster, the SumoMe includes a list builder module which provides an A/B testing feature, with which you can improve the conversion rate. OptinMonster and SumoMe provides a good number of design and customization options. The default popup of SumoMe is ugly. It is small. You’ll have to spend some time in customizing it. Making changes to an existing design is time-consuming.


Two of the most sophisticated lead generation plugins are OptinMonster and SumoMe. The plugins let you create slide-ins, beautiful lightbox pop-ups, floating bars, sidebar forms, and more. Users can easily insert the forms designed and built with them in post or page below or above content.

OptinMonster provides drag-drop page builder to design opt-in forms quickly. SumoMe doesn’t support drag-n-drop function yet.

Page targeting

OptinMonster allows you to set targetted messages for categories and pages. This feature is awesome because it can increase conversion rate dramatically. Each page on your site may be unique. For example, you may promote WP theme on one page and a plugin on another. Hence, showing the same message and opt-in form doesn’t make sense. SumoMe doesn’t have page level targeting feature.

Visitor and browser

OptinMonster and SumoMe has a function that automatically triggers a pop-up box prompting the visitor to enter his/her email address.


To track conversion rate, both the lead generation WP plugins offer analytics feature. The Analytics dashboard is intuitive and accurate. OM plugin provides more detailed statistics than SumoOme.


SumoMe and OM support integration with all popular content management systems and email marketing services.


SumoMe free version doesn’t include the above features. It is available in four premium versions. The cheapest version cost $20 per month and it is suitable for website having up to 5000 UV per month. The OM plugin is more affordable and doesn’t come with traffic restrictions. Its subscription cost starts at $9 /month.

View full plans of OptinMonster here.

Get full SumoMe full pricing details here.

Conclusion: Investing your hard earned money wisely in a business increases ROI. If possible, always user a premium WordPress theme from StudioPress, ElegantThemes, ThemeForest. Make sure that you use a premium lead generation plugin. We recommend OptinMonster and Easy Social sharing plugin.

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My name is Pramod. I’m a software developer (with good knowledge on PHP, JAVA – Android, JavaScript, CSS), blogger and online marketing professional. I’ve 3 years of experience as a blogger and 2 years of full time experience as a software developer.

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Ian Carnaghan

I am a software developer and online educator who likes to keep up with all the latest in technology. I also manage cloud infrastructure, continuous monitoring, DevOps processes, security, and continuous integration and deployment.

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