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Marketing Strategy For Tesco

In General by Ian CarnaghanLeave a Comment

When selecting a company to critically evaluate the marketing strategy of, I decided to choose Tesco.  I have worked for Crazy Prices, Abbeycentre on a part time basis for the last five years. Early in 1996 the supermarket giant Tesco bought over the complete Stewarts / Crazy Prices group for an investment of £641 million.  By 24th November 1996 Crazy …

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