Ranging from people who blog for fun to the ones who do it for a profession, Zemanta has members of all areas. I got an interview with the site’s creator Bostjan, so please enjoy digging deeper into the exciting new web 2.0 app Zemanta!<\/p>\n
What is the idea behind Zemanta, and what are some of the different things users can do with your program?<\/strong> We see bloggers and e-mailers using it as research assistant, as inspirational tool and simply as the most efficient way to embed and link rich content in their texts.<\/p>\n How did you come up with the idea for Zemanta?<\/strong> Looking back we still don’t see many services solving these problems \u2013 creating content is hard, packaging this content so that it fits the modern reader’s taste is even harder. We want to take the friction out from this process and enable everyone to focus on what they have to say.<\/p>\n How can Zemanta be used in a professional business setting?<\/strong> How long did it take to develop the site and app from conception of the idea to how it is today?<\/strong> How did you come up with the logo for your site?<\/strong>
\nZemanta helps you create rich posts by recognizing your topic and suggesting useful links, tags, pictures. It makes the web experience nicer for both, authors and their readers. Zemanta is a relaxed state of mind, where you focus on creativity instead of tricking the search engines to show what you are looking for.<\/p>\n
\nThe founders were having a drink on a hot summer afternoon and realized that nobody is offering smart contextual tools to the growing crowd of creative writers. We have had the technology handy from previous enterprise projects we did, so we decided to give it a shot.<\/p>\n
\n![\"Windows](\"\/content\/2009\/05\/windows-live-writer.jpg\" "\\"Windows")
Just like individual bloggers, professional writers and journalists face the technical obstacles when authoring for the web. Zemanta enterprise gives them full control over what gets recommended and how, so they can focus on what they do best \u2013 tell a story.<\/p>\n
\nThe backend technology was already a year old project when we started working on the current idea. From then on, we needed 6 more months until the first launch in March 2008. We have been improving all angles of it since.<\/p>\n
\nWe knew we wanted to communicate the concept of enhanced conversations, social media, human creativity, and extension of it. We worked with a very talented designer, who proposed a couple of sketches and the balloon with the plus sign we use now was a clear winner.<\/p>\n
![\"Zemanta](\"\/content\/2009\/05\/zemanta-screen.jpg\" "\\"Zemanta")
<\/a><\/p>\n![\"Zemanta](\"\/content\/2009\/05\/zemanta-platforms.jpg\" "\\"Zemanta")
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