{"id":4225,"date":"2017-01-23T06:41:36","date_gmt":"2017-01-23T06:41:36","guid":{"rendered":"http:\/\/hostileblog.com\/?p=4225"},"modified":"2020-05-30T21:35:46","modified_gmt":"2020-05-31T01:35:46","slug":"search-traffic-dropped-switching-to-https-fix","status":"publish","type":"post","link":"https:\/\/www.carnaghan.com\/search-traffic-dropped-switching-to-https-fix\/","title":{"rendered":"Search traffic dropped after switching to HTTPS? Try these solutions"},"content":{"rendered":"\n

HTTPS<\/span> protocol makes your website secure. Google<\/span> had declared HTTPS<\/span> as a ranking signal last year which means that secure sites can have higher organic visibility than nonsecure websites<\/span>.<\/p>\n\n\n\n

If your site is selling products online, you’ll see a boost in conversion because the browsers<\/span> will mark your website as safe.<\/p>\n\n\n\n

Before you go ahead and enable HTTPS<\/span> on your website<\/span>, you must learn the Google Content Guidelines<\/a>.<\/p>\n\n\n\n

Once you enable HTTP<\/span> secure protocol, Google<\/span> will crawl and index all HTTPS<\/span> URLS<\/span> it finds on your website<\/span>. It then checks the HTTP<\/span> version of the URLS<\/span> to learn whether the webmaster has implemented proper redirects or not.<\/p>\n\n\n\n

Incorrect implementation of HTTPS<\/span> protocol on a website<\/span> can lead to duplicate content issues<\/a> and steep fall in organic traffic. Unfortunately, the traffic of many websites<\/span> has dropped significantly after they switched to HTTP<\/span> Secure. According to Google<\/a>, the drop is traffic is temporary. Your website traffic should be back to normal after a few weeks.<\/p>\n\n\n\n

\"https<\/figure><\/div>\n\n\n\n

In case your site’s traffic has plummeted post HTTPS<\/span> implementation and hasn’t been restored, below solutions should fix your problem<\/p>\n\n\n\n

Redirect Issue<\/h3>\n\n\n\n

The major reason why people see a drop in search<\/span> engine traffic is that they don’t implement redirects properly<\/a>.<\/p>\n\n\n\n

To avoid or fix the issue, make sure that the URLs<\/span> of the following versions redirect to the destination URL<\/span> with proper 301 HTTP<\/span> code.<\/p>\n\n\n\n

After implementing HTTPS<\/span>, if your website URL<\/span> structure is of the following type: https:\/\/example.com\/<\/p>\n\n\n\n

Then, URLS<\/span> of the following type must redirect to https:\/\/example.com<\/p>\n\n\n\n

  1. http:\/\/example.com<\/li>
  2. http:\/\/www.example.com<\/li>
  3. https:\/\/www.example.com<\/li><\/ol>\n\n\n\n

    To check whether the redirects are working properly or not, you can use the free redirect checker tool<\/a>.<\/p>\n\n\n\n

    Make sure that all internal links<\/a> on your website<\/span> (including the links to images) are direct URLS<\/span>.<\/p>\n\n\n\n

    Improper canonical URLs<\/span><\/h3>\n\n\n\n

    If you’re using a content management system such as WordPress<\/span>, Drupal<\/span>, Magento, Joomla<\/span>, the SEO plugin<\/a> should automatically update the canonical URLS<\/span> for each page on your website<\/span>.<\/p>\n\n\n\n

    The canonical URLS<\/span> must be of HTTPS<\/span> type. See the HTML<\/span> code of the live version<\/span> of your web page and verify the canonical links.<\/p>\n\n\n\n

    High load time<\/h3>\n\n\n\n

    If your website<\/span> is taking over 2 seconds to open on the desktop or mobile phone browser<\/span>, you should check the server<\/span> configuration. Sites with a good Time To First Byte<\/a> are faster and rank better than slower sites. The best tools to check website speed<\/a> will make you aware of the loading times of various resources of your site.<\/p>\n\n\n\n

    Conclusion<\/strong>: Google<\/span> search<\/span> engine is very complex. It takes into account 100s of factors to rank web pages the Googlebot indexes and HTTP<\/span> Secure protocol is one of the important factors. If the HTTPS<\/span> version of your site is not performing well in search<\/span> engines, the above three solutions will fix the problem for you.<\/p>\n","protected":false},"excerpt":{"rendered":"

    HTTPS protocol makes your website secure. Google had declared HTTPS as a ranking signal last year which means that secure sites can have higher organic visibility than nonsecure websites. If your site is selling products online, you’ll see a boost in conversion because the browsers will mark your website as safe. Before you go ahead […]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[11413,7051],"post_series":[],"yoast_head":"\nSearch traffic dropped after switching to HTTPS? Try these solutions - Ian Carnaghan<\/title>\n<meta name=\"description\" content=\"Has the organic search traffic to your website dropped after implementing HTTPS? 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