Google has made some major design changes over the past 10 or 20 years. Although their overall vision hasn’t changed much, they’ve added new features and design ideas to the site. Just recently they’ve launched their newest addition to Google with their new search listings design.
Mostly all internet marketers are aware of what Google’s PageRank is. Ranking pages on a scale of 0-10 based on the amount of backlinks, and the quality of those links. Compete works in a very similar way to Alexa, where it ranks different site’s positions in the grand scheme of thinks. Now with Alexa Ranking the lower the better, and the same goes for Compete Ranking.