Interesting news surfaced today regarding Microsoft’s Bing Search to be the leading search engine placed on Apple’s newest iPhone’s. Previously running through Google’s search, it appears TechCrunch has some news and further sources who have regarded the credibility of Microsoft taking over the search.
The news seems very good for Microsoft as trying to compete against Google as a major search engine is not an easy thing to do.
I’m a bit of a skeptic to this news. I’ve been using an iPhone for the past year or so, and it is one of the most intuitive interfaces I’ve ever run. I don’t know how Bing is going to run on the OS, as I’ve always been a huge fan of Google. In fact, I sort of expect to be searching through Google in almost any app.
However with Google starting to fund and truly get behind the Android market, it appears as though a split between Apple and Google was inevitable. Not sure where the market will go from here, especially considering how many apps run through Google (YouTube, Maps, etc).
Here’s further info quoted from an interesting post discussing the relationship between Apple and Google. It reads:
Multiple sources at Google tell us that in informal discussions with Apple over the last few months Apple expressed dismay at the number of core iPhone apps that are powered by Google. Search, maps, YouTube, and other key popular apps are powered by Google. Other than the browser, Apple has little else to call its own other than the core phone, contacts and calendar features.
So at this point I’m a bit torn, only time will truly tell what’s going to happen. It was discussed in TechCrunch’s post that Google is paying Apple $100 million a year for the search rights for the iPhone, along with the rights to serve search ads within the app. Not to say this would be going away any time soon, unless Microsoft happens to offer a better deal.