ArchiveFebruary 12, 1997

Tesco – Marketing Strategy in Northern Ireland

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Early in 1996 the supermarket giant Tesco bought over the complete Stewarts / Crazy Prices group for an investment of £641 million.  By 24th November 1996 Crazy Prices, Abbeycentre had been converted to Tesco, Abbeycentre after several other branches including Carrickfergus had undergone the same changeover earlier on in the year.  Although many of the objectives of the company remain the same...

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Ian Carnaghan

I am a software developer and online educator who likes to keep up with all the latest in technology. I also manage cloud infrastructure, continuous monitoring, DevOps processes, security, and continuous integration and deployment.

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